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Closing the Sale with an Environment

Including an environment photo in your scene makes it easy for your client to visualize what the items will look like in their space. You can choose from the sample environments provided, environments you have used in other projects, or even take a new photo of your client’s space using the app. That’s right! You can instantly take a photo of a space and use it in your scene.

However, taking the right environment photo is key. A good environment photo could give you that extra boost to close the sale. And helping you close a sale is what we’re all about. So before taking a photo of a new environment, remember your ABC’s:

Analyze Your Environment

In order to get that photo-realistic look, your client’s space and the architectural elements of the space need to support your built scene. Columns, windows, and walls are just some of the key elements that you should think about when taking a photo. Don’t forget little details like objects in the space that may need to be removed, the color and the lighting of the space and how people will interact with the built scene when placed in the environment.

Build Your Scene Accordingly

The size of the built scene is important when taking an environment photo. The space of the environment needs to be able to accommodate the length, width and height of the built scene. Showcasing a long conference table or a wide workstation would need a photo of an environment that accommodates the size of those items. As well, it’s important to consider items in the scene that would require support. For instance, if your scene includes any wall hung overhead storage then the environment photo must include a wall to support the items.

Check the Perspective

The way you present a scene is just as important as the scene itself. Identify what is most important to your client, are they focused on having more storage? Or how people will collaborate around the items? Or are the overall aesthetics of the scene most important? Once you understand your client’s needs, placing the built scene appropriately within the scene could result in a happier client and a closed sale!

Once you understand your built scene and the environment, it’s time to take an environment photo. Open your project and follow the steps below:

  1. While in the Scene Builder screen, tap the Share icon located on the top left of the navigation bar.
  2. Tap HD Render.
  3. Tap Include Environment.
  4. Tap the Camera icon to take the photo of the environment.

Now it’s time to take a photo. Don’t forget to use the helpful tips we mentioned above.

  1. Ensure the iPad’s camera lens is 5ft above the ground with your arms slightly extended.
  2. Try to line up the window of your iPad with an architectural element in the space, such as a window or ceiling.
  3. Proceed to follow the tilt directions provided within the app.
  4. When you are satisfied with the view, tap the Capture Button to take the photo.
  5. If you are not satisfied with the result, you can start over by either tapping Back or Delete. Repeat steps 1 to 4.
  6. Need to fine tune the environment photo a little bit more? You can further edit the photo by tapping Erase for either object removal or floor removal as well as tapping Calibrate to scale the photo.
  7. Happy with the environment photo you created? Tap Use to save the environment photo. The environment photo will be inserted as a background image within your project now.

Now the built scene you customized with your client fits perfectly in their space – giving your client a whole new buying experience!